However, for lack of a better word, we can call it that. To answer the question, is Google a monopoly-technically, no, by definition of a monopoly. Despite being a subsidiary of Alphabet, Google is massive and there is a good chance that no other search engine will ever get as big as it. To understand the current uprising of marketers attempting to hold Google responsible for its actions, we first need to evaluate Google itself. One might argue that in a capitalistic world, Google’s approach is just a method of maximizing profits. This has motivated marketers to stand up and voice their concerns against the monopolistic practices of Google. Which begs the question: Is Google a monopoly?ĭespite the big tech titan’s robust hold, we can see that things are starting to change-recent events have highlighted a few questionable practices by Google. We can also see that Google takes full advantage of said necessity. This almost always leads to severe penalization and punishment from Google: The search giant may push you back in the SERPs, or remove you from the search results altogether.Īs a result, we can observe a certain necessity here in terms of a standard that brands, companies, and marketers must abide by. If a marketer or brand attempts to take advantage of any shortcuts or loopholes, it’s usually seen as a black-hat SEO practice. Unless you purposely avoid it and opt for an alternative, like Yahoo!, MSN, etc.-you use Google.Īnd under Google’s domain, it’s imperative to follow its laws. It works well, they’re familiar with it, and it’s just second nature to turn to it for a quick answer. Your everyday person is not concerned with market share. As in, you’d have a personal opinion that leads you to opt for an alternative (like Apple), as opposed to just sticking with the widely-used and out-of-the-box method. Linux: Unless you’ve made it a point to not use Microsoft OS-you use it.
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